Enterprinureship Essay Example | Topics and Well Written Essays - 2500 words

Enterprinureship - Essay Example s / her desired outcomes Thus from an overall perspective, innovation can be described as an engine that drives the functionality and growth of a business process either small or large. Looking at the present market scenario, it can be stated that business process has turned its innovation and technology level as a competitive factor in terms of proving their efficiency and superiority over other competitors (Kakouris, 2010; Annan, 2013). Rapid development and attainment of technology by Entrepreneurs gradually provide them with one specific factor through which they can express themselves in an effective manner. This specific factor can be termed as ‘uniqueness’. Taking reference from the marketing concepts, it can be stated that uniqueness is actually what that ensures the survival of a business process along with decreases the level of market competition. As a result of all these, the discussion will remain majorly focused towards evaluating the necessity of innovatio n in terms of supporting the business processes as established by the Entrepreneurs. Furthermore, elaborations regarding these aspects have been provided in the later portions of the discussion. The aim of this paper will be towards evaluating the role of innovation in supporting the business establishment and business continuation of the Entrepreneurs. In an associated manner, this discussion will also aim towards understanding how innovation can be used as a major tool for business processes that expects a better position within the global market. Okpara (2007), in context to innovation has elaborated about the necessity of creativity within Entrepreneurship. Creativity as per Okpara (2007) is the root of new business ideas, which has the potential of providing an entrepreneur, the required career development opportunity. The misalignment of this creativity factor can also be found within major causes of large scale business failures. Speaking from the marketing point of view, one can say